Go Trade


Delivering Economic Growth through Traditional Markets

July 17 – Dec 21

The Great Yarmouth Town Centre Partnership, along with Great Yarmouth Borough Council, were both partners in an EU funded project to reinvigorate declining markets in England and France. ‘Go Trade’ is a €5.6m project that aims to reverse the decline being seen in visitors to local markets (and their town centres) through the delivery of training, mentoring, improved technology and animations to support the growth and development of local markets.

Go Trade was funded by The France (Channel) England Programme and co-financed by the European Regional Development Fund (ERDF) which is contributing €3.8m.

The other project partner towns in the UK include Basildon Borough Council (lead Partner) Gravesham Borough Council and Castle Point Borough Council whilst French partners include Caen and Amiens. The programme of initiatives started in 2018 and was planned to run until the end of 2020 however a project extension was granted until December 2021 to result in the establishment of a cross border ‘GO TRADE’ brand for markets. A complete list of project partners is shown below:

  • Basildon BC
  • Great Yarmouth BC
  • Castle Point BC
  • Gravesham BC
  • University of Greenwich
  • Town Centre Partnership Company (Great Yarmouth) Ltd
  • Visit Kent
  • Agence d’urbanisme et de développement Pays de Saint-Omer Flandre Intérieure
  • Communauté de Communes du Pays de Lumbres
  • Ville d’Amiens
  • Ville de Louvigné du Désert
  • Pas de Calais Tourisme
  • Chambre d’Agriculture du Nord-Pas-de-Calais
  • Ville De Caen
  • Office de Tourisme et des Congrès Caen la mer Normandie
  • National Federation of Market Traders

Newsletters featuring regular updates from project partners:

More information can be found at